Archive for February 4th, 2008

Lake Erie Football Season

Monday, February 4th, 2008

Fall normally means the beginning of football season. To the Lake Erie bass angler it means jumbo-size, `football’ shaped smallmouth bass. August to late October/November is when Lake Erie’s fat-n-sassy bronzebacks begin to put on the feed bag and begin to stock up for winter. Now is the time to catch one of the lake’s […]

Build Trust through Copywriting - Part One

Monday, February 4th, 2008

Without product information, no transaction, online or offline can take place. Therefore, product information is a fundamental, mission critical component for supporting and building trust in your business. The quality of your product information directly affects purchasing behaviour.
Inadequate, inconsistent, confusing, incorrect or misleading information will reduce user confidence and lower trust ratios. In a […]