Archive for the 'Branding' Category

Directory Enquiries Provider 118118.com

Friday, June 6th, 2008

When you yourself analyze closely at the business of 118118 one could note just how exceedingly well www.118118.com have completed and what www.118.com have amassed within such a short length of time. 118118.com is not the only telephone enquiries service offering which you yourself can use, the current competition is very competitive. From 2002 the […]

The Keys to a Great Logo

Friday, November 9th, 2007

Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. […]

Corporate Promotional Gifts : The Fridge Magnet Is Dead, Long Live the Computer Desktop

Tuesday, August 21st, 2007

Corporate promotional gifts come in all shapes and sizes. They can
range from the very common personalized pens, calendars, mugs,
caps and fridge magnets to very sophisticated company branded
software programs that are placed on the desktop or taskbar of
a computer. Like every aspect of business in the modern age,
computers and the Internet […]

Shape Sends a Message

Thursday, August 2nd, 2007

A logo’s shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than […]

B.U.I.L.D. A Great Brand

Sunday, June 3rd, 2007

Powerful brands are built, not born. A quick perusal of global marketing
consultancy Interbrand’s fifth annual ranking of the world’s top 100 brands clearly
demonstrates this fact. Released last summer, Interbrand’s listing illustrates the
value of having a disciplined and methodical approach to brand building. According
to Interbrand, the most valuable brands […]