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Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. […]
Corporate promotional gifts come in all shapes and sizes. They can
range from the very common personalized pens, calendars, mugs,
caps and fridge magnets to very sophisticated company branded
software programs that are placed on the desktop or taskbar of
a computer. Like every aspect of business in the modern age,
computers and the Internet […]
A logo’s shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than […]
Powerful brands are built, not born. A quick perusal of global marketing
consultancy Interbrand’s fifth annual ranking of the world’s top 100 brands clearly
demonstrates this fact. Released last summer, Interbrand’s listing illustrates the
value of having a disciplined and methodical approach to brand building. According
to Interbrand, the most valuable brands […]
